Learn About S&G Choice

S&G Choice is a modern brand collective platform committed to shaping a more efficient and delightful way of living. Bringing together trusted sub-brands such as MZK, eazer, Telespro, and Starrybot, S&G Choice covers essential areas of daily life—from home and garden tools to sanitary ware and smart cleaning solutions.

Guided by a philosophy of “Precision R&D for Real Living”, we focus on understanding people’s true needs—how they clean, organize, and care for their homes—and translate those insights into thoughtful product design. Every product is refined through countless iterations, where small adjustments in structure, material, and usability lead to meaningful improvements in everyday convenience and durability.

Our tools are crafted with ergonomic precision to make every movement lighter and more efficient. Our sanitary and cleaning products integrate eco-conscious materials with intuitive operation systems that reduce waste and simplify routines. Together, these innovations embody our pursuit of sustainability, energy efficiency, and comfort—helping users save time while living in harmony with their environment.

To choose S&G Choice is to embrace more than just reliability—it’s a decision to live smarter and better. Each product reflects our belief that technology and design should serve human ease, turning daily chores into seamless experiences. Through our ongoing commitment to quality and sustainability, we strive to give users back their most valuable resource—time—so that every home moment can be lived with greater joy, ease, and purpose.